ABP News Celebrates Women’s Day with Shakti Samman

A unique initiative challenging prejudiced mind-sets about women

ABP News - Shakti Samman

Noida, Delhi, India – 

Initiating a conversation on gender stereotypes, India’s leading Hindi News Channel, ABP News, concluded its event, ‘Shakti Samman’ in the light of International Women’s Day.

The platform was graced by the presence of Honourable Minister in the Union Cabinet of India, Smriti Irani, who threw light on the theme of gender stereotypes. She said, “Men are not the problem, the mindsets are.”

She also felicitated mindset challengers like Deepa Malik (Chairman – Paralympic Committee of India), Dr. Seema Rao(India’s first woman commando trainer, having trained Special Forces of India), Aarohi Pandit (First woman in the world to fly solo across the Atlantic in an LSA), Chitra Rajagopal (Distinguished Scientist & Director General (RM & Impl.), DRDO, Ministry of Defence), Sunchika Pandey (The woman behind Mumbai Police’s Twitter handle), Anuradha Prabhudesai(Founder, Lakshaya Foundation), Rajkumari Devi (Also known as ‘Kisan Chachi’ – She empowered over 300 rural women to take up farming, and lead an independent life), and Asha Devi (Nirbhaya’s mother).

Through this initiative, ABP’s main aim is to reflect on the experiences of these powerful women; work towards eliminating stereotypes, and provide a platform to empowered women – to empower women.

Shakti Samman is an initiative to inspire society to look at women for who they are and not how they look. With the idea of ‘Mindset Challengers’, ABP News has taken up a challenge to break the regressive mindset about women in our society and shed light on the lives of strong personalities who are making strides for gender equality in their respective industries.

The platform witnessed young men and women taking an oath to challenge mindsets and help grow the nation by eliminating biases around women, recognising them for their work & skills and not for their appearances.

Speaking on the initiative, Mr. Avinash Pandey, CEO – ABP News Network said, “Women’s Day is not only a tremendous opportunity to celebrate strong females but also a call to action for everyone to continue to push for complete gender equality. This year we have initiated an eminent theme to challenge the retrogressive mindsets in the society, by sharing the stories of many inspiring women who have made significant strides in different fields and were an active contributor in ensuring equitable norms for women all across the country.”